Even at our most expensive rental, $1500, the cost is considerably less than the customer purchasing one of their own. People rent things that they rarely use or only need once and it doesn’t make financial sense to purchase. However, this is also the exact reason that people rent anything and that this business exists. Most photo booth gigs, whether a wedding or birthday party, are one and done, never to be hired by the customer again. In this article we’ll provide some comments from the Four Hard Truths article by Rick Brewer. However, before you buy a photo booth, there are some realities that you should know about the unique industry you’re about to get into. So you’ve figured out there is a market for serving your local area with a photo booth.